Marketing strategy that tells your story
Plenty of good businesses market themselves like everyone else. I write content that tells your unique brand and business story, create the graphics that carry it, and build an outreach plan that puts it in front of the right people on social, email and the web.
Based in Chicago, working with clients anywhere.
Results from marketing and growth strategy
growth from a company-wide value proposition and marketing campaign
more qualified leads through networking and media strategy
more lead volume from a lead management strategy
members grown in a business networking chapter
What does marketing strategy include?
One plan, written, designed and launched for you.
Brand story and value proposition
What makes you different, in words clients and recruits remember.
Content writing that resonates
Website pages, social posts, emails, newsletters, bios and presentations.
Custom graphics
Social post series, newsletter covers, listing and media kits, flyers, one-pagers and branded documents.
An outreach plan
Across social, email, text and web, with a content calendar that keeps up.
Website and search content
Website content and search optimization, including answers written for Google and AI search tools.
CRM campaigns
Campaigns that keep your sphere, past clients and prospects engaged.
Work samples
Graphics I create
A few of the social and web graphics from my own Tips & DIY series.
Recruiting marketing
Campaigns that show agents why you’re worth the move
For brokerages, marketing is recruiting too. I build recruiting campaigns across social, email, text and video, with messaging for each career level, so the right agents hear what makes your company different.
Growth & financial wellnessQ&A
Questions I hear about marketing
Why some marketing doesn't stand out?
Because it sounds like everyone else's. “Great service” and “a family culture” may be true, but competitors say it too. Strong marketing starts with what only you can say: your results, your people, the way you work and the reason clients choose you. I find that story, then write and design around it.
What kind of content do I create?
Recent projects include a rebranded agent newsletter with a new name, cover design and recurring feature segments; 30 social post concepts with graphics and copy, split between recruiting campaigns and consumer posts for buyers, sellers and homeowners; client-facing market insight reports and community comparisons; and listing media kits.
How do I build an outreach plan?
Pick three to five channels you can sustain, then make each one consistent. We map who you want to reach, what they need to hear at each stage and where they already spend time: social, email, text, your website, networking and referral partners. Then I build the content calendar, the templates and the CRM automations, so it runs without depending on memory.
Do I use AI in marketing?
Yes, in practical ways, not the full creative. I use AI to research, draft and produce content faster, and I train teams to make their work more efficient in their day to day with a prompt playbook and real use cases. Every piece is still edited for your voice and checked for accuracy, before it goes out.
Who is marketing strategy for?
Businesses of all sizes and industries, real estate brokerages, teams and top agents. It works alongside my other services, so your technology, CRM and sales process support the message instead of working against it.
How do we get started?
Book a free Q&A call. Bring your current marketing, the ideas you haven’t had time for, and your goals. Based in Chicago, working with clients anywhere.
Let's tell your story
The Q&A call is free. Bring your current marketing and your ideas.
Book a free Q&A call