Most owners can name it in two seconds. People, profit, new business, or everything running through you. Pick yours, find out what usually sits underneath it, then run the seven-area exercise that shows you where it actually lives.

Rates and buyer activity are real. Homes are also still changing hands every day, and the businesses winning them are built for it. Where your advantage lives in a slower market, and how to build it now.

Every business runs transitions — new software, a new owner, a new process. Most are managed as an announcement and a date. Here is why transitions stall, what transition management actually involves, and three questions to ask before your next change.

Every small business has a short list of jobs nobody is doing: the CRM, the follow-up, onboarding, marketing, the tech you never launched and the numbers you don’t look at. Here is why they stall and what to do about it.

Every business has a list of ideas waiting to be built. Here are the four principles behind how I work, and how being flexible, interested, an implementer and inspired drive business success.

Most marketing sounds like everyone else. Here are the do’s and don’ts I use to write, design and plan marketing that speaks to the right audience, plus a quick check you can run on your last five posts.